What is SEO?

Search Engine Optimization (SEO) is the practice of optimizing your website and its content to improve your organic (non-paid) search engine rankings. In other words, SEO helps your website appear higher in search engine results pages (SERPs) when someone searches for a relevant keyword or phrase.

Why is SEO important?

SEO is important because it can help increase your website’s visibility and drive more traffic to your site. By ranking higher in SERPs, you’re more likely to be seen by people searching for what you offer. This can lead to more clicks, more leads, and ultimately more revenue.

How does SEO work?

SEO involves a number of different tactics and strategies, including:

Keyword Research

Keyword research is the process of identifying the keywords and phrases that people are searching for related to your business. By optimizing your content around these keywords, you can improve your chances of ranking higher in SERPs.

On-Page Optimization

On-page optimization involves optimizing your website’s pages and content for specific keywords. This includes things like optimizing title tags, meta descriptions, and headers.

Off-Page Optimization

Off-page optimization involves building backlinks to your website from other reputable websites. Backlinks are an important ranking factor for search engines, and they can help improve your website’s authority and trustworthiness.

Technical SEO

Technical SEO involves optimizing the technical aspects of your website to improve its performance and accessibility. This includes things like optimizing your site’s load time, fixing broken links, and ensuring your site is mobile-friendly.

How do you measure SEO success?

There are a number of metrics you can use to measure the success of your SEO efforts, including:

Organic Traffic

Organic traffic refers to the number of people who visit your website from non-paid search engine results.

Keyword Rankings

Keyword rankings refer to where your website appears in search engine results pages for specific keywords.

Backlinks

Backlinks refer to the number and quality of links pointing to your website from other websites.

Conversions

Conversions refer to the number of people who take a desired action on your website, such as filling out a form or making a purchase.

By tracking these metrics over time, you can get a better sense of how your SEO efforts are impacting your website’s performance.